"The ONE Thing" is a self-help book written by Gary Keller & Jay Papasan. It explores the concept that there is a single, most important action that individuals can take to achieve success in any area of their life. The book argues that by focusing solely on this one thing, individuals can maximize their productivity and achieve their goals more efficiently.
Keller & Papasan argue that by narrowing your focus and prioritizing the most critical aspects of your life and work, you can achieve greater productivity and results. The book provides insights into time management, goal-setting, and the importance of concentration in order to reach your desired outcomes.